Whether you have an offer for your own line of cookware or need to protect the branding and licensing of a beloved relative, Keleti+Moradian LLP can skillfully assist in maintaining the dignity and integrity of your personal brand.

Living Celebrities An individual’s right to control the commercial use of his or her name, image, likeness, voice, or other unequivocal aspects of one’s identity constitutes the right of publicity. For example, a star athlete’s picture may appear on boxes of WHEATIES® cereal, but only with his or her permission, which usually comes at a price. Not all states protect the right of publicity. In some states, the right is protected by common law, in others by statute. In some states, such as California , both common law and statutes protect the right of publicity.

Deceased Celebrities California was the first of about a dozen states to pass laws to make the right of publicity survive a celebrity’s death for a limited time. In 1999, the period of protection was extended in California from 50 years after a person’s death to 70 years.